Initiative to Celebrate our role as visionaries in Inclusive Toy

Join us in celebrating our latest campaign to promote our position as innovators in inclusive toys: Innovators in Inclusion!

This campaign aims to promote Miniland’s role in paving the way for inclusivity in toys, encouraging tolerance, diversity, positive self-esteem, respect and kindness.

Our journey of innovation in inclusion has always been fueled by our goal to normalize the differences among us, starting with early learning in childhood. After being honored with prestigious awards for our ground-breaking toys, putting smiles on the faces of children with Down syndrome, vitiligo, or hearing impairment, providing a safe place for children to accept themselves and one another, we wanted to celebrate these achievements. Everyone deserves to be seen, heard and accepted and there is no better way to learn that lesson than through play.

Over the past few years, we have won countless awards for our revolutionary products, including dolls with Down syndrome and hearing implants, blocks showcasing families of all types, genders and ethnicities, and communicative games encouraging young children to identify and express their emotions. We began partnering with the National Down Syndrome Society in 2022 and have collaborated with multiple influencers within the DS and hard of hearing communities.

In most cases, we are considered the first toy manufacturer to venture into these causes, creating inclusive toys that empower children around the world.

Throughout April and May, we will be promoting this campaign through national media and our social media channels. We will also be partnering with influencers within the parenting and educational communities to share the value and impact of inclusive play.

That’s not all: you’ll be able to have the chance to win our full collection of diverse dolls: Colourful Dolls Edition, which includes our newest  member: Baby Doll with Vitiligo.

We are so grateful for the support families around the world have shown us since we first launched our brand in the US. We are both honored and humbled by the impact our products have made among consumers and other manufacturers who were inspired to follow in our footsteps. The more inclusive toys available to children, the greater the impact we have on creating a more accepting, and kinder, world.

To view their Innovators in Inclusion video, click here.

To learn more about the campaign, be sure to follow us on Instagram here @MinilandUSA.