CAST YOUR VOTE AND HELP US WIN!
NEW YORK, NY | August 24, 2023 – This week, The Toy Foundation™ (TTF) announced the top 122 toys, games, and properties across 17 product categories that are advancing the world of play, naming Miniland’s Sensorial Reef a Finalist for Infant/Toddler Toy of the Year.
Consumers and Industry professionals are invited to visit ToyAwards.org to see the complete list of product category finalists and vote for their favorites to help determine the category winners now through September 8.
Miniland is no stranger to the prestigious TOTY Awards, considered the “Oscars” of the Toy Industry. In 2022, their best-selling Baby Doll with Down Syndrome and Glasses was named a 2022 Finalist for Doll of the Year. While another product went on to win, Miniland’s impact on representation and acceptance did not go unnoticed, landing their line of Dolls with Down syndrome on several Best Toy lists and winning other notable awards including several Play for Change Awards and the Best Toy Awards from the Spanish Association of Toy Manufacturers.
“We are absolutely honored to be named among such notable toys and games for infants and toddlers within the toy industry this year,” said Clara Roque, Miniland’s National Sales Manager for North America. “As a brand, Miniland takes great pride in developing children’s sensory development and inclusive skills. Our Sensorial Reef is such a beautifully made toy with endless benefits for babies and toddlers, heightening their experience as they navigate this new world around them.”
Stimulating the senses is not only beneficial but its also great fun for babies and toddlers. Miniland’s Sensorial Reef is a plush reef, with endless elements to encourage touching, biting, looking and listening while promoting crucial development.
The ultimate play center for the baby’s first few years, the Sensorial Reef is ideal for ages 0-18 months and is made up of:
Contains multiple elements for developing the baby’s senses: different textures pleasant to the touch, ideal teethers for their gums, a soft removable rattle, great color contrasts and a mirror for developing the sight.
The little octopus rattle will be very easy to grasp by the baby’s little hands and its nice, soft sound will help them develop the hearing.
Walks, trips or at home
It comes with a practical strap to hang it on the stroller, the crib or any other element to take it everywhere conveniently.
It also may spark an interest in sea life, motivating conversations about the world’s oceans and how important it is to protect our environment.
Miniland’s Sensorial Reef also recently won a Mom’s Choice award for 2023.
The products on this year’s TOTY list were selected by an independent panel of play experts, journalists, academics, retailers, and other toy experts, who narrowed down the pool from the hundreds of nominations submitted by toy companies of all sizes.
As the kickoff to Toy Fair®, the TOTY Awards are the biggest night of the year for toys, where the industry gathers to recognize innovation across every category of play. The night is also the ultimate fundraiser to support TTF’s work delivering the extraordinary benefits of play to children in need around the world.
The Toy of the Year and People’s Choice winners will be announced on November 20, in time to create peak holiday shopping buzz. Voting for the People’s Choice Award, uniquely decided by online consumer votes will remain open through November 10. The Toy of the Year will be determined by a panel of expert judges.
For more information on Miniland’s Sensorial Reef, click here.
For more information on the TOTY Awards and to cast your vote for Miniland’s Sensorial Reef, visit www.ToyAwards.org. To learn more about Miniland and check out their latest collection, visit www.minilandgroup.com/educational/usa/.
About The TOTY Awards:
The TOTY Awards program supports the impactful philanthropic work of The Toy Foundation, including its Children’s Hospital Play Grants program to offer play in children’s hospital settings; Diversity, Equity, and Inclusion program to bring the joy of play to everyone around the world; and Toy Bank program to deliver the comfort of a toy to children around the world. Visit www.toyawards.org for more information.